In what ways does your media product use, develop or challenge forms and conventions of real media products?

In summary...

• Edited video to thought beats to make it exciting, fast paced and keep the audience engaged  
• Explicit drug taking - used in many media texts
• Dancing 
• tends to be a lot of sexual content in music videos such as provocative clothing
• Fun care free nature to the videos
• Younger people featured in videos (Teens to young adults) - helps the audience relate to the videos and aspire 
• Simple narratives, not serious genre all about having fun and friends and relationships
• featured in clubs, parties, lots of videos of people escaping their every day boring lives 
• Dance music is so popular amongst teens as it the years they start experimenting and going out
• NIGHT time, darkness bright lights/strobes

In summary

Develop

• 2 people on their own rather than big room full of different people, focussing on two girls which is different
• focused on their relationship rather than what they are doing
• Girls arent sexualised, it is baised on their relationship and fun
• Didnt feature club/bar - wanted to focus on the girls and how they can make their own fun rather than relying on places
• We used locations such as parks and a church which you would not normally see in a dance music video 

Challenged

A girl and boy typical love story, we made a same sex relationship rather than hetrosexual or just a group of friends, gave our video and edge 

also making lesbians widely accepted and seen as a normal couple

Usually just friends going out having fun

also girls are in a same sex relationship which challenges the codes and conventions of a normal dance music video

Old ladies - would not normally see in a dance music video but it works because it sticks and guides the narrative, also could appeal to a larger audience (older generations)