How did you use new media technologies in the construction and research, planning and evaluation stages?

 

Throughout the project I have gained a much better understanding of new media technology and the importance of it for both music producers and consumers. As a consumer and an audience throughout my research and planning stage I have realised the importance of new media technologies such as web 2.0 which has allowed me to use websites such as YouTube to research existing dance music videos which helped with my overall production of my music video.

Web 2.0 allowed me to watch existing dance music videos such as Modestep - Sunlight, Ben Howard - Old pine, Nina Nesbitt - Stay out, Asaf Avidan - one day and Stigma - nobody to love, this helped me tremendously especially when deciding on and creating my narrative. Watching these videos also allowed me to realise the conventions within the dance and acoustic genre which i then cleverly linked creating a subverted multi genre allowing me to make my video more unique.

Web 2.0 has allowed me to use Blogger to document all my progress and share it with the world and help myself keep updated on how far I have come and keep track of my ideas and inspirations. I have also used websites such as Facebook to gain audience feedback which has helped towards planning my music video in order to decide what the audience wanted to be included in a video of this genre.

As well as web 2.0 I have also used media technologies such as cameras and software such as Adobe Premiere and Photoshop to create my DigiPak and Magazine advert, without these new media technologies the creation of my music video would be very difficult and more time consuming. Web 2.0 allowed me to instantly share my creations with the world and gain instant feedback rather than having to show people individually in person which would take alot longer. Web 2.0 not only helped me create my media product but it helped me organise my time and actors, with the use of Facebook I was able to contact my nan and arrange a date and time to meet and film the elderly lady scenes, this applies for meeting my co-producer Ella and my other actress Lucy, we were able to contact eachother instantly using Facebook chat and another webite called 'Twitter'.

During the construction of my music video I also used a software called Adobe Premiere Pro which allowed me to import my footage off the camera instantly ready to edit. The new media sofware allowed me to cut clips to make them short and quick to keep to Andrew Goodwins 'thought beats' theory which sticks to the codes and conventions of a dance music video. The software also allowed me to edit clips and brighten them as some clips were dark due to filming at night time making them gloomy and unclear, instead of having to re film some of these clips the software allowed me to brighten them up which saved alot of time and effort. Premiere also allowed me to create transitions in my music video which made my video run smoothly and enabled my video to transition from day time to night with the use of the 'fade' tool.

As a producer web 2.0 has allowed me to upload my music video onto YouTube and recieve feedback instantly, something which could not be done without new media technologies.

The development of new media technologies such as web 2.0 contributed enormously in turning myself into a previous media consumer into a media producer allowing me to make a music video of my own with a desired target audience and genre.