Audience feedback from Facebook

 

 

 

Above is a screenshot of when we put our finished music video on Facebook, to receive audience feedback. This was very successful as we received comments from only people in our target audience, proving that we have managed to successfully appeal to the audience we were aiming to appeal to. We received many positive and useful comments such as:

•  I really like it!! I love the strobe, it fits really well with the beat. And i like the fisheye cos it adds to the disorientation with the drugs etc 
• its reaaly cool 
• I like the silhouette part, there is a clear narrative and the strobe light shots look really cool
• I think where you flashback from the old ladies is a great idea

We were very pleased with these comments and they made us feel very proud about our video.

How effective is the combination of your main product and the ancillary texts?

How did you use new media technologies in the construction and research, planning and evaluation stages?

 

Throughout the project I have gained a much better understanding of new media technology and the importance of it for both music producers and consumers. As a consumer and an audience throughout my research and planning stage I have realised the importance of new media technologies such as web 2.0 which has allowed me to use websites such as YouTube to research existing dance music videos which helped with my overall production of my music video.

Web 2.0 allowed me to watch existing dance music videos such as Modestep - Sunlight, Ben Howard - Old pine, Nina Nesbitt - Stay out, Asaf Avidan - one day and Stigma - nobody to love, this helped me tremendously especially when deciding on and creating my narrative. Watching these videos also allowed me to realise the conventions within the dance and acoustic genre which i then cleverly linked creating a subverted multi genre allowing me to make my video more unique.

Web 2.0 has allowed me to use Blogger to document all my progress and share it with the world and help myself keep updated on how far I have come and keep track of my ideas and inspirations. I have also used websites such as Facebook to gain audience feedback which has helped towards planning my music video in order to decide what the audience wanted to be included in a video of this genre.

As well as web 2.0 I have also used media technologies such as cameras and software such as Adobe Premiere and Photoshop to create my DigiPak and Magazine advert, without these new media technologies the creation of my music video would be very difficult and more time consuming. Web 2.0 allowed me to instantly share my creations with the world and gain instant feedback rather than having to show people individually in person which would take alot longer. Web 2.0 not only helped me create my media product but it helped me organise my time and actors, with the use of Facebook I was able to contact my nan and arrange a date and time to meet and film the elderly lady scenes, this applies for meeting my co-producer Ella and my other actress Lucy, we were able to contact eachother instantly using Facebook chat and another webite called 'Twitter'.

During the construction of my music video I also used a software called Adobe Premiere Pro which allowed me to import my footage off the camera instantly ready to edit. The new media sofware allowed me to cut clips to make them short and quick to keep to Andrew Goodwins 'thought beats' theory which sticks to the codes and conventions of a dance music video. The software also allowed me to edit clips and brighten them as some clips were dark due to filming at night time making them gloomy and unclear, instead of having to re film some of these clips the software allowed me to brighten them up which saved alot of time and effort. Premiere also allowed me to create transitions in my music video which made my video run smoothly and enabled my video to transition from day time to night with the use of the 'fade' tool.

As a producer web 2.0 has allowed me to upload my music video onto YouTube and recieve feedback instantly, something which could not be done without new media technologies.

The development of new media technologies such as web 2.0 contributed enormously in turning myself into a previous media consumer into a media producer allowing me to make a music video of my own with a desired target audience and genre.

What have you learned from audience feedback?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In summary...

• Edited video to thought beats to make it exciting, fast paced and keep the audience engaged  
• Explicit drug taking - used in many media texts
• Dancing 
• tends to be a lot of sexual content in music videos such as provocative clothing
• Fun care free nature to the videos
• Younger people featured in videos (Teens to young adults) - helps the audience relate to the videos and aspire 
• Simple narratives, not serious genre all about having fun and friends and relationships
• featured in clubs, parties, lots of videos of people escaping their every day boring lives 
• Dance music is so popular amongst teens as it the years they start experimenting and going out
• NIGHT time, darkness bright lights/strobes

In summary

Develop

• 2 people on their own rather than big room full of different people, focussing on two girls which is different
• focused on their relationship rather than what they are doing
• Girls arent sexualised, it is baised on their relationship and fun
• Didnt feature club/bar - wanted to focus on the girls and how they can make their own fun rather than relying on places
• We used locations such as parks and a church which you would not normally see in a dance music video 

Challenged

A girl and boy typical love story, we made a same sex relationship rather than hetrosexual or just a group of friends, gave our video and edge 

also making lesbians widely accepted and seen as a normal couple

Usually just friends going out having fun

also girls are in a same sex relationship which challenges the codes and conventions of a normal dance music video

Old ladies - would not normally see in a dance music video but it works because it sticks and guides the narrative, also could appeal to a larger audience (older generations) 

Uploading the final video

When uploading my finished music video I ensured that I made it clear that I did not own any rights to the song, to prove that I was not plagiarising the song or taking and credit for the track in any way. I also ensured that it was obvious that the video was for my A-level media and not the official video for the song.

Camera format problems resolved!

BEFORE

AFTER

When myself and my co-producer started editing our video we realised we had clips which we in different formats meaning they were different sizes when we put them into Premier Pro. This was frustrating as it meant some clips were smaller with a black boarder round them and some fitted the screen perfectly. We managed to solve this problem by unlocking the frame of the one with the black boarder round it and carefully dragging it out to the correct size. 

If we had left the film as it was before the video would not look very professional and it would be difficult to watch for our audience as some clips would be in a small format and it would keep flicking between the two.