Handheld camerawork is mainly used in this genre of music video there is rarely any static shots – the movement adds to the excitement of the video.
There is a wide variety of camera angles and shots , however as in most music videos a lot of close-ups of the lead singers/star image are usually used.
Mise-en-Scene -
Night club/party/festival scenes with lots of flashing bright lights.
Attractive actress/ actors feature as the star image
Alcohol, smoking and drugs tend to feature in dance/house music videos
Sexual aspect
High key lighting for inside scenes low key lighting when outside at night
Fun, happy atmosphere
Sound -Night club/party/festival scenes with lots of flashing bright lights.
Attractive actress/ actors feature as the star image
Alcohol, smoking and drugs tend to feature in dance/house music videos
Sexual aspect
High key lighting for inside scenes low key lighting when outside at night
Fun, happy atmosphere
Upbeat music – makes you want to ‘dance'Repetitive drum beat to keep the rhythm going
Repetitive lyrics, making the music catchy and memorable
Majority of the song would be produced sounds – techno/ electronic style
Editing –Repetitive lyrics, making the music catchy and memorable
Majority of the song would be produced sounds – techno/ electronic style
Fast paced – A cut to a new shot is usually every 1 or 2 seconds
Edited with thought beats
Usually cut together to tell a narrative – a cliché example would be a relationship between a male and a female. However the narrative in dance /house style music videos are not always clear.
Can be edited to show disorientation when drug references are used
Edited with thought beats
Usually cut together to tell a narrative – a cliché example would be a relationship between a male and a female. However the narrative in dance /house style music videos are not always clear.
Can be edited to show disorientation when drug references are used
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